Twitch star Imane “Pokimane” is known for her Just Chatting live streams and the games she plays on her broadcasts. Her channel has over 9.4 million followers, making it the most-followed female-led account on the platform. The streamer is also known for her various business ventures. She recently launched a company called Myna Snacks. It is a healthy snack food line started in collaboration with Kellogg’s ex-executive Darcey Macken.
Pokimane launched her new health-conscious snack company, Myna Snacks, together with Darcey Macken, a food industry veteran, on November 13. She now joins the likes of popular influencers, including KSI, Logan Paul, MrBeast, and others who have launched their own unique products in recent years.
“After years of research and development, we’re thrilled to announce the launch of a snack company consumers can trust for amazing taste and health benefits, removing what I call the ‘mental calories’ behind fueling our bodies,” Darcey Macken, Co-Founder and CEO of Myna Snacks stated. “We’re making the most crave-able, poppable, feel-good snacks for everyone.”
The flagship product is called Midnight Minis™ a cookie with deep chocolate, velvety white chips, and sea salt 🍪
Midnight Minis™ Highlights
The Midnight Mini Cookies are described as made with “deep chocolate with velvety white chips and sea salt” and are being marketed at the premium price of $28 for a 4-pack, $56 for an 8-pack, and $84 for a 12-pack.
1. Only natural ingredients
2. No preservatives
3. Gluten-Free
4. Source of Vitamin D
5. Grain Free
The brand’s official website states that the product is GMO-free, artificial ingredient-free, and vitamin-D-rich.
The company plans to evaluate the market before entering retail in late 2024.
The Company Site also mentions how Myna Cookies are better than other available cookies in the market by comparing the sugar, calories, net carbs, etc.
Pokimane Faces Backlash Over Similar Cookie Product
Pokimane’s new cookie brand is facing a backlash as fans have uncovered a strikingly similar product that was sold at Costco. Controversy surrounding the product sparked almost immediately as social media users quickly questioned the snacks’ origin.
More social media users are also speaking up against the product, with one highlighting the now-higher price by weight, stating, “Pokimane’s new product is apparently just a rebranded ‘Toatzy midnight mini cookie’ which she sells for three times the price. The only difference between the cookies is vitamin D3. $28 vs $9.99 for 400g. Scam?”
Does Pokimane Owns other Companies?
Pokimane has become more than just a Twitch streamer. She is also a multi-business investor. One of her first investments was the clothing brand CLOAK, owned by popular YouTubers Sean “Jacksepticeye” and Mark “Markiplier.” She became a partner with the brand in June 2020, also serving as its creative director.
The Twitch star also started her own talent management and brand consulting firm called RTS in 2021. She is the Chief Creative Officer at the company. Per the brand’s website, they provide services for content creators that encompass growth strategy, business development, PR and branding, legal, as well as taxes and finances.
Many well-known Twitch streamers, like Jeremy “Disguised Toast” (2.8 million followers), Nikita Nihachu (2.7 million followers), and Albert “BoxBox” (2.1 million followers), were picked up by the firm in 2022.
Who is Pokimane?
Imane Anys (Pokimane) born 14 May 1996, is a Moroccan and Canadian social media personality, Twitch streamer, and YouTuber. She is the most followed female Twitch streamer who also co-owns Myna Snacks and other brands.
Who is the most popular female Twitch streamer?
Famously known on Twitch as Pokimane, Imane Anys is one of the most popular female influencers on the platform with over 9 million followers. She is well-known for streaming, gaming, and blogging.
What is Pokimane’s new company called?
Pokimane launched her new health-conscious snack company, Myna Snacks, together with Darcey Macken, a food industry veteran, on November 13.